It has been a challenge for consumers to get their hands on Sony’s Playstation 5 since it’s launch over a year ago, and the company continues to struggle to produce supply to meet the demand.

A perfect example of just how fast the Playstation 5 console market moves came today, when an article from the Verge reported that a number of Playstation 5 consoles were available at Target for store pick-up orders.

Only as few minutes later, the article was updated to indicate that the items were since sold out.